Every online business and a website rely on having great sources of traffic. That is the number of people who visit a site in a specific amount of time.
Most of the individuals who run a business online have an idea in mind that with more traffic comes more sales. Even though that does sound logical, it is only partially true.
Relying on the size of the traffic is something you should avoid. You probably had heard this plenty of times before, and I think a lot of people would eventually agree with me: Quality over quantity.
In this given situation, that means you need to aim to get targeted visitors to a website. There are numerous ways you can accomplish that, however, not all of those cost you the same. Some of it comes at the fair price; others are too expensive, and you have plenty of those without a price put on it, though they also require a significant amount of effort to be put in.
There are many differences between free and paid traffic and in this article, I will try to list pros and cons of both methods.
Like most of you would guess, free traffic is mostly generated through social media or search engine optimization (SEO). To get to a good source of paid traffic, you either need to have content that is viral or invest a lot of time and effort into building the audience.
Contrary to the free, paid traffic is easier to get, and people usually purchase the traffic by placing their ad on the top of search engines (Adwords). Nowadays, Facebook and Instagram are the leaders when it comes to buying paid traffic, and for those in love with videos, Youtube is a good place to start.
Let’s compare these two sources and see the advantages of both free and paid traffic.
The distinct advantage of free traffic is the cost-effectiveness. You do not have to put up any investment to bring people to your website, and you can have huge payouts.
Good strategy, however, is a necessity when trying to build an audience through free methods. If one of your ideas is to rank your website in search engines, you might end up spending some money on building the links and purchasing your way to the top of the Google. To be clear, free traffic is not always free.
If you are looking at a different angle, time is money. And the time needed to build an audience through free methods is quite big so in the end; you still have to vague your options.
Another huge advantage of the free traffic is the fact that it is way less demanding than paid. You see, once when you rank a website or build an army of fans on Facebook or Instagram, you can rely on those sources for a long time. You can exploit Facebook fans as long as they are on your page which is certainly not the case for paid option which is only giving you results as long as you are paying it for.
The main disadvantage of the free traffic is that no success is guaranteed. You can invest months and months of effort and end up with no sales generated. I have already mentioned above that time is money, so prioritize and strategize properly if you are going with the free option.
Same as for the free traffic, paid option has many advantages and disadvantages you need to aware of.
The main benefit of the paid traffic is that you get to see the results instantaneously. As soon as you start paying for visitors, they will start coming to your website, and you can see the return on your investment in less than 24 hours.
Most people when going for the paid option decides to do a short test project. They invest a smaller amount of money (up to $20) to verify the quality of traffic they are getting. If the traffic they are generating seems to like your website and they even make some sales, they usually proceed further with a bigger investment.
Paid traffic comes at a certain risk. You may lose money, and you need to realize that once you spend it, you can’t take it back. It’s gone, and it’s impossible to get your investment back if you have made a mistake.
Another significant advantage of paid traffic is that you get the option to narrow down the reach and target only the visitors which you believe will purchase something from your website. This gives you the opportunity to target down the right market, and if you have done your research properly, visitors you are paying for will end up paying to you.
The big disadvantage of paid traffic is quite logical. It can be costly and even here, no one can guarantee success. Unlike to free solution, you have higher chances of reaching it, but in the end, it is always about how well you strategize.
I have decided to include my opinion in the end part of this article and shared what I think is the best. Neither free nor paid traffic can guarantee anything but paid traffic has higher chances, and it will get you results way sooner.